Hello!
I'm Nat, a product designer and freelance creative based in the East Mids.
I'm Nat, a product designer and freelance creative based in the East Mids.
Making digital things easier to use and visual things harder to ignore.
Making digital things easier to use and visual things harder to ignore.
Juggling parenthood, pixels and possibly too many slices of cake on the daily. My design skills are matched only by my talent for sneaking veggies into my kid's meals.
Juggling parenthood, pixels and possibly too many slices of cake on the daily. My design skills are matched only by my talent for sneaking veggies into my kid's meals.



Design Services
Good ideas deserve great design.
From branding and brochures to websites, digital products and everything in between, I help turn your ideas into design that looks great, works hard and feels like you.
Bringing Your Brand to Life
Creating a clear, consistent look for your business that feels like you. ○ Logo & brand look ○ Colours & fonts ○ Easy-to-use brand guidelines ○ Design style for your website, socials & print
Bringing Your Brand to Life
Creating a clear, consistent look for your business that feels like you. ○ Logo & brand look ○ Colours & fonts ○ Easy-to-use brand guidelines ○ Design style for your website, socials & print
Bringing Your Brand to Life
Creating a clear, consistent look for your business that feels like you. ○ Logo & brand look ○ Colours & fonts ○ Easy-to-use brand guidelines ○ Design style for your website, socials & print
Website & Digital Design
Websites and digital experiences that are easy to use and look great. ○ Websites for desktop & mobile ○ Apps & digital interfaces ○ Wireframes & prototypes ○ Simple, intuitive user journeys
Website & Digital Design
Websites and digital experiences that are easy to use and look great. ○ Websites for desktop & mobile ○ Apps & digital interfaces ○ Wireframes & prototypes ○ Simple, intuitive user journeys
Website & Digital Design
Websites and digital experiences that are easy to use and look great. ○ Websites for desktop & mobile ○ Apps & digital interfaces ○ Wireframes & prototypes ○ Simple, intuitive user journeys
Marketing & Supporting Materials
Helping your business look polished and consistent across print and digital. ○ Brochures, flyers & posters ○ Packaging & print ○ Business cards & stationery ○ Event & promotional materials
Marketing & Supporting Materials
Helping your business look polished and consistent across print and digital. ○ Brochures, flyers & posters ○ Packaging & print ○ Business cards & stationery ○ Event & promotional materials
Marketing & Supporting Materials
Helping your business look polished and consistent across print and digital. ○ Brochures, flyers & posters ○ Packaging & print ○ Business cards & stationery ○ Event & promotional materials
Digital Content & Campaigns
Creating eye-catching content that gets your business noticed online. ○ Social media posts & stories ○ Email graphics ○ Online ads & promotions ○ Launch & campaign visuals
Digital Content & Campaigns
Creating eye-catching content that gets your business noticed online. ○ Social media posts & stories ○ Email graphics ○ Online ads & promotions ○ Launch & campaign visuals
Digital Content & Campaigns
Creating eye-catching content that gets your business noticed online. ○ Social media posts & stories ○ Email graphics ○ Online ads & promotions ○ Launch & campaign visuals
'Nat has been my saving grace! She has seamlessly joined our squad to provide invaluable work. She is able to handle arduous pivots in experience with grace and talent. Quick to offer creative solutions, her knowledge exceeds that of her domain unifying the customer experience.'
David KC Croft
Global Head of Design
'Natalie's design work for the CRO & Experimentation program over the past two years has been exceptional. She consistently delivers high-quality results, swiftly turning limited feedback into effective solutions and handling amends with impressive speed and precision.'
Fabian Alvares
Global CRO Manager
'Nat is an exceptional team member with a keen eye for detail and a passion for creativity. Her dedication to her work, coupled with her collaborative nature makes Nat an invaluable asset to the squad.'
Rob Hills
Senior Software Engineer
Nat is a huge asset to our product and engineering team. She brings great energy to her work, is relentlessly customer-focused, and consistently goes above and beyond by not only meeting requirements but also identifying opportunities to improve the overall customer experience. She’s highly adaptable when priorities shift, working closely with the team to find the best path forward without compromising quality or timelines. Nat consistently delivers high-quality work and is someone we can rely on to keep both the team and the customer in mind.
Namita Cariappa
Principal Product Manager
'Nat has been my saving grace! She has seamlessly joined our squad to provide invaluable work. She is able to handle arduous pivots in experience with grace and talent. Quick to offer creative solutions, her knowledge exceeds that of her domain unifying the customer experience.'
David KC Croft
Global Head of Design
'Natalie's design work for the CRO & Experimentation program over the past two years has been exceptional. She consistently delivers high-quality results, swiftly turning limited feedback into effective solutions and handling amends with impressive speed and precision.'
Fabian Alvares
Global CRO Manager
'Nat is an exceptional team member with a keen eye for detail and a passion for creativity. Her dedication to her work, coupled with her collaborative nature makes Nat an invaluable asset to the squad.'
Rob Hills
Senior Software Engineer
Nat is a huge asset to our product and engineering team. She brings great energy to her work, is relentlessly customer-focused, and consistently goes above and beyond by not only meeting requirements but also identifying opportunities to improve the overall customer experience. She’s highly adaptable when priorities shift, working closely with the team to find the best path forward without compromising quality or timelines. Nat consistently delivers high-quality work and is someone we can rely on to keep both the team and the customer in mind.
Namita Cariappa
Principal Product Manager
'Nat has been my saving grace! She has seamlessly joined our squad to provide invaluable work. She is able to handle arduous pivots in experience with grace and talent. Quick to offer creative solutions, her knowledge exceeds that of her domain unifying the customer experience.'
David KC Croft
Global Head of Design
'Natalie's design work for the CRO & Experimentation program over the past two years has been exceptional. She consistently delivers high-quality results, swiftly turning limited feedback into effective solutions and handling amends with impressive speed and precision.'
Fabian Alvares
Global CRO Manager
'Nat is an exceptional team member with a keen eye for detail and a passion for creativity. Her dedication to her work, coupled with her collaborative nature makes Nat an invaluable asset to the squad.'
Rob Hills
Senior Software Engineer
Nat is a huge asset to our product and engineering team. She brings great energy to her work, is relentlessly customer-focused, and consistently goes above and beyond by not only meeting requirements but also identifying opportunities to improve the overall customer experience. She’s highly adaptable when priorities shift, working closely with the team to find the best path forward without compromising quality or timelines. Nat consistently delivers high-quality work and is someone we can rely on to keep both the team and the customer in mind.
Namita Cariappa
Principal Product Manager
Process
From insight to impact
A practical, end-to-end design approach
01. Start with the why
I dig into research, data, and conversations with the people closest to the problem to understand what’s really going on — not just what’s been requested.
02. Shape ideas into something real
I explore solutions through sketches, flows, and prototypes, working closely with product and engineering to turn ideas into designs that are clear, usable, and buildable.
03. Test, tweak, and ship
I validate designs with users, pay attention to what the data says, and refine the details until the solution works in the real world — then get it over the line.
04. Learn and improve
After launch, I stay close to how the product performs — reviewing feedback, data, and edge cases to keep improving what ships.
01. Start with the why
I dig into research, data, and conversations with the people closest to the problem to understand what’s really going on — not just what’s been requested.
02. Shape ideas into something real
I explore solutions through sketches, flows, and prototypes, working closely with product and engineering to turn ideas into designs that are clear, usable, and buildable.
03. Test, tweak, and ship
I validate designs with users, pay attention to what the data says, and refine the details until the solution works in the real world — then get it over the line.
04. Learn and improve
After launch, I stay close to how the product performs — reviewing feedback, data, and edge cases to keep improving what ships.
01. Start with the why
I dig into research, data, and conversations with the people closest to the problem to understand what’s really going on — not just what’s been requested.
02. Shape ideas into something real
I explore solutions through sketches, flows, and prototypes, working closely with product and engineering to turn ideas into designs that are clear, usable, and buildable.
03. Test, tweak, and ship
I validate designs with users, pay attention to what the data says, and refine the details until the solution works in the real world — then get it over the line.
04. Learn and improve
After launch, I stay close to how the product performs — reviewing feedback, data, and edge cases to keep improving what ships.
Contact